Pages

Wednesday, September 2, 2015

Crowd's reaction to Google's new logo

Shortly after announcing a company restructuring plan, Google unveiled a new logo yesterday. Do people like the sans-serif design or still prefer the classic logo? I set out to ask the question on three popular crowdsourcing platforms: Amazon Mechanical Turk (MT), CrowdFlower (CF), and Google Consumer Survey (GCS). My survey displays the new and the classic logo and asks participants to pick the one they like more. They may optionally write down a line to explain their choice.



Over the past few hours, 874 valid responses have been collected. Across all three platforms, there's a predominance of preference for the classic Google logo.









All GCS participants come from the US while 99% of the CF crowd are from other countries. The demographics of participants on MT are unknown, but 80% of the overall workforce there are US-based according to mturk-tracker.




Although it's optional to provide a reason, many people did opt to write one. Their descriptions of the classic logo are universally positive while reception of the new logo seems mixed.

Common words that describe the two logos:

New logo
cute, clean, fun, playful, friendly, casual, fresh, modern, whimsical, minimalist, bold, childish, juvenile, bland, plain, awkward, boring,
clunky, dull, bubbly, cheap, ugly
Classic logo
sophisticated, professional, recognizable, trustworthy, credible, authentic, elegant, classy, fluid, sleek, pleasing, familiar, stylish, sharp, iconic, attractive, striking, mature, cool

It's probably too early to call Google's new logo a branding failure. The general public's initial negative reaction might be attributed to change aversion. I recognize that, for example, my personal bias against the new logo is not just an aesthetic judgment but also a result of an emotional attachment to the classic Catull font. Many of my Googler friends share the same sentiment, but some of them reported that after a week-long preview period, they hated it less. Maybe the sans-serif new logo will eventually grow on us as the company evolves.

16 comments:

  1. probably many went for the first answer thinking that it was for the top logo... I'm not if intentional but the order is confusing...

    ReplyDelete
    Replies
    1. Yes, I should've disabled randomized ordering on GCS. The order is fixed on other platforms, though.

      Delete
  2. Probably crowd didn't want this custom logo design as this has some old look but the old logo was good enough.

    ReplyDelete
  3. This the above comment is right and the custom logo design wouldn't fall under other category.

    ReplyDelete
  4. Logo is the identity of any business there are alot of companies who recognized through their logos like McDonalds, Emirates Airline etc.
    Professional Logo Design Service is the unique service offering for number of organizations.

    ReplyDelete
  5. New are always fine. We were used to see the classic logo. But the new logo is josh.

    ReplyDelete
  6. Logo is the identity of any business there are alot of companies who recognized through their logos like McDonalds, Emirates Airline etc.
    Custom logo design is the unique service offering for number of organizations.

    ReplyDelete
  7. Excellent post. I want to thanks for this informative blog, I really appreciate sharing this great blog. Logo design pros also creates new logos.

    ReplyDelete
  8. Google releases new logos many times, but the old logo of google was simple and attractive. Thanks for sharing such a valuable knowledge.

    ReplyDelete
  9. In my opinion Google classic logo its good and attraction compare new logo .Also I like the selection of Custom logo design fonts and colors.

    ReplyDelete
  10. Google is giving itself a makeover. Google says that it's made a version of its logo that's "only 305 bytes, compared to our existing logo at ~14,000 bytes." Given that one of new Google CEO Sundar Pichai's big goals is to bring the internet. If you are thinking about to change your old logo visit Logo Glaze its best Logo Design Firm

    ReplyDelete
  11. In my opinion new logo design is better then a classic one. Logo is the first think that remind your business to your client so it is very important to use colors which help customer to recall your brand easily via your logo design.

    ReplyDelete
  12. Logo designers put ideal efforts to cater all needs of companies. There is no lack of companies that provide logo design services. Many of them provide money-back guarantee to unsatisfied clients.
    give us a call

    ReplyDelete
  13. Hire logo designers that fulfill all the necessary requirements to deliver a outshining logo to the company.
    Austin Web Shop

    ReplyDelete
  14. Your graphic design companies contests advances out to our whole global design association. You'll get diversified styles from various architects.
    logo design service

    ReplyDelete
  15. The reaction of the crowd on the new Google creative logo was superb, I like the new logo because it looks more professional than the old one.

    ReplyDelete